VALR, Africa’s largest crypto exchange, has signed a multi-year partnership as the official crypto exchange partner of South Africa’s DHL Stormers rugby team. Running from September 2025 to August 2028, the deal ensures VALR’s branding on Stormers’ match and training kits, stadium displays, and youth squads. The exchange will also host a branded VIP suite for institutional partners and launch fan activations, including trading competitions, crypto rewards, ticket giveaways, and signed merchandise. For VALR, it’s a strategic brand expansion across South Africa’s passionate rugby base, while the Stormers gain financial backing and align with financial innovation driving wider crypto adoption.