20 July 2026
Google Allows Crypto Ads Under its Updated Financial Policy
Google is re-running crypto ads after its updated financial products and services policy came into effect on August 3.
In June 2018, the multinational giant had banned Crypto and Initial Coin Offering (ICO) related advertisements. However, the updated policy now allows regulated crypto entities to market their services again, leaving ICOs far behind. The revised Google’s crypto ad policy was first outlined in June, stating that “advertisers offering cryptocurrency exchanges and wallets” in the U.S. will be allowed if they meet specific requirements.
This move is expected to provide additional sales for Google’s parent company Alphabet, although crypto ads are just like a drop in the ocean of the company’s $147 billion ad revenue. The updated policy with strict requirements is designed to eliminate deceptive advertising and crypto scams. In addition, all Advertisers must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”
Google will not allow ads for ICOs, DeFi trading protocols or the promotion of purchasing, selling or trading cryptocurrencies. Besides this, Celebrity crypto endorsements are also banned, which may foster issues surrounding fake celebrity endorsements.
Google’s updated policy also prohibits crypto ads from linking to websites that host “cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews.” Similarly, last month TikTok had also banned crypto-based promotional content as a move to force-stop all financial services and products from being advertised on its platform
Redditors in the r/Bitcoin subreddit saw this news as a “bullish” indicator for cryptocurrency. However, user “Brief-Music-5825” urges that Google should “ban fake crypto news as well”. The amount of fake news creating FUD is unbelievable.”
Disclaimer: The author’s views and opinions are for informational purposes only and do not constitute financial, investment, or other advice.
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