20 July 2026
Formula One Files For Trademarks Related To Crypto And NFTs
Recently, Formula One has filed two trademarks related to non-fungible tokens and crypto for the Las Vegas Grand Prix event. The event will take place in November 2023.
According to the filings, Formula One plans to provide virtual goods in the form of sporting equipment, virtual clothing, headphones, lanyards, souvenirs, keyrings, digital art, jewelry, sculptures, and other items.
Additionally, it will also offer cryptocurrency exchange services, currency trading, virtual currency services as well as carbon offsets.
The race will take place in the very center of Las Vegas. It will include a stretch of the neon-soaked strip, which is lined with upscale casino hotels, restaurants, and a slew of attractions. The track is said to be 3.8 miles long, with top speeds reaching a whopping 212 mph.
Back in May, Formula One acquired a 39-acre site in the center of “Sin City” to build the pit and paddock complex.
Also last year in June, the British motor racing team McLaren formed a partnership with blockchain project Tezos. Floki Inu also announced a branding deal with Alfa Romeo F1 in February.
The team of F1 Mercedes-AMG Petronas and crypto giant FTX announced they collaborated on the NFT project in late April, with some collectibles coming with a piece of an actual F1 car.
Disclaimer: The author’s thoughts and comments are solely for educational reasons and informative purposes only. They do not represent financial, investment, or other advice
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